Doing business with a concept called e-business has developed continuously in stages. If we are to talk about the evolution of e-business from the beginning to the present. It can be briefly summarized that the beginning era was about providing information about the organization and its products or services.
Doing business with a concept called e-business has developed continuously in stages. If we are to talk about the evolution of e-business from the beginning to the present. It can be briefly summarized that the beginning era was about providing information about the organization and its products or services.
Business operations with a concept called eBusiness It has developed continuously in a sequence of steps. If we are to talk about the evolution of e-business from the beginning to the present. It can be briefly summarized that the beginning era was about providing information about the organization and its products or services. This is considered one-way communication (One-way communication). The next generation is buying and selling online. or providing product support information This is considered two-way communication (Two-way Interactivity) with a certain level of interaction. and the present era It provides the ability to personalize individuals (Mass Customization) and create a cyber community (Cyber community), which is considered to be full interactive communication (Full Interactivity).
The results of the Internet's capabilities As a result, some business processes have been permanently changed. Whether it is Marketing, Buying-Selling, Customer Relationship Management, Payment Processing or Call-center Operation
Customers can conduct online transactions by themselves whether it is Registration for activities of interest Viewing details of the Reward Program. Selecting products or services of interest to be kept in your Personal List. Viewing details of expenses. Search for information of interest, etc. In the future, we will likely see many more changes in e-business. Whether it be communication, research, marketing, and providing entertainment in various forms
The rapid expansion of broadband It has a great effect on internet usage behavior. As a clear example from the Pew Internet & American Life survey, it was found that there was a growth in Online Banking users in the United States from 30% in 2002 to 44% at the end of 2004. It is possible. This growth is related to the number of home broadband users increasing to 55% by the end of 2004 (data from Nielsen//NetRatings) and possibly reaching 70% by the end of 2005.
How to create a website that responds to business in the electronic age
Creating a website to respond to your business involves steps from Setting goals and measuring them after your website is up and running is similar to building an organization. or branch office that must have preparation, planning, implementation, and measurement of success In creating a website for e-business, you should consider the following 8 important steps.
Step 1 : Clearly define the goals or objectives of the website.
When starting a website development project The most important thing is Defining a clear purpose of the website This often leads to erratic website development. and cannot measure the success of the website In most cases, when starting a project, there should be a brainstorming session of the people involved in the project. From senior executives to those working closely with customers. To order objectives according to importance (Prioritizing) taking into account the needs of the business as the main focus. It may be necessary to select the objectives that are of primary importance. To suit the budget for creating a website For example:
News sites like CNN.com may have the objective of maximizing the number of people who read their news. It is an index to measure the popularity of a website for the goal of selling advertisements (Online Advertising) on the website.
Websites that create communities on the internet (Online Community) such as Clubnokia.com or iloveasimo.com Focus on building a community of members to build brand loyalty. From the creative things presented and the special ability to access information or participate in activities for members
Setting the purpose of the website clearly To be able to set the direction and plan for website development (Web Site Development Roadmap) to respond to the organization's e-business in accordance with the business plan. and can continuously budget for operations In addition, you can plan to measure the worthiness of the investment (Return on Investment) by measuring the success of the set objectives.
The purpose of the website is clearly established. To be able to set the direction and plan for website development (Web Site Development Roadmap) to respond to the organization's e-business in accordance with the business plan. and can continuously budget for operations Additionally, Step 2: Understand the organization's needs and business plan. You can plan to measure the worthiness of your investment (Return on Investment) by measuring the results of success according to the set objectives.
Once there is a clear objective of the website, which usually has more than one, it is taken to study the feasibility. By analyzing needs with business plans and readiness in technology and personnel. E-Business Plan Can't stay alone If it should be part of the organization's business plan This may be a main part or a supporting part, depending on the business plan of the organization. Therefore, if the organization has a plan to conduct business using e-business The online plan must be integrated into the organization's business master plan. To see the overall picture and be able to analyze marketing. Plan the working period, budget, personnel, and business development process appropriately.
Step 3 : Understand your customers
Knowing your website visitors is an important aspect of website design and development. Nowadays, we often hear about doing business that focuses on the customer as important, such as “Customer-Focus”, “Customer-Centric” or “Customer-Centered” This means focusing on the customer as the center of service or product presentation. In this era of competition in services Customers are becoming more demanding and demanding as well. Kelly Mooney describes the modern customer demand law as follows.
1. You must build trust
2. You have to make an impression
3. You must provide comfort
4. You must provide focus, choice and control.
5. You must recommend
6. You must provide service 24 hours x 7 days.
7. You must truly know us and understand us.
8. You must give more than we expect.
9. You must reward
10. You must be a partner
It can be seen that If we are going to do business using the internet as a marketing tool. Must consider speed and other needs. There are many parts that customers in the electronic age expect from organizations more than before. Website design to meet the concept of Customer-Centered Therefore, there are factors that should be taken into account: Ease of use (Easy to use) Efficiency in working of the website. (Performance) The value of a brand or organization that builds confidence in customers. (Trustworthy), satisfaction (Satisfaction) and information that makes up the website (Relevant Content)
So Therefore, it is very important to study, analyze, and select target customers before developing a website. So that the website can respond to consumer behavior according to the group. In terms of behavior of Internet users, it is still considered a new field that is being continuously researched. and changes according to gender, age, education, and location of people of different ages. Always remember that understanding the website's real customers must take into account that
You are not your customer.
It must be understood that customers in the virtual world on the Internet are the same customers as in the real world.
Customers may have both similarities and differences.
Must understand the goals that the customer wants to achieve
Must understand the capabilities of technology
Must understand the social requirements of customers
Step 4 : Create a website strategy
The most important step is Website strategy planning to meet business needs It is necessary to study the needs in detail. and needs analysis To be consistent with the business plan Marketing plan and the organization's IT plan. In addition, you must also consider the organization's readiness to conduct electronic business. Strategy planning must consist of 3 main strategies: in design (User Experience Strategy), technology (Technology Strategy) and electronic marketing (e-Marketing Strategy). Expertise in online strategy helps to plan the Web Site Development Roadmap (Web Site Development Roadmap) and measure success. Successful in various stages It is possible to have a clearer direction.
The solutions generated from the analysis and design during this strategic planning phase will be used in the design and further development of the website. which if the design is done correctly It will guarantee the success of the website to a certain extent.
Step 5 : Website development
Once you have the solution for website development Business partners must be selected in various areas, namely Web Site Design and Development Partner, Hosting Service, Content Editor, etc. When starting to develop a website, there must be follow-up and discussion meetings. Periodically between developers and the organization's working group. This is to ensure that the website's expectations are matched. and the project was completed according to the scheduled time. Website design and development, which involves many business processes, follow the same steps as software development. Because it is web application development. Therefore, there must be details in the development. Whether it is database system design Study of system work processes, interface design, and study of business requirements
Step 6 : Testing, delivery of work
Testing the functionality of the website to ensure it works. Testing can be done in the same way as the software design and development process, which may include User acceptance, Functional testing, Operational testing, Scenario testing, Copy Proofing, Security testing. In addition, some websites that have a large number of visitors Usability Testing may be carried out in special cases to ensure that customer needs can be met
Once the website has been tested for quality Therefore, work is delivered to the organization. It is considered the end of the project. The organization will prepare for the launch of the website. Whether it's a new website or part of it that's been updated, it's the first time the site is open to users. Most website launches include marketing and public relations activities to support the launch. However, some organizations may open the website to a limited audience for a period of time to test and improve the site before launching the website to the public. Things that organizations should prepare before launching include
Registering with Search Engines
Checking information on legal related websites
Preparation of marketing and public relations activities
Training for website administrators after the website launch date
Using software to record website usage statistics
Inform your ISP (Internet Service Provider) or Hosting service to prepare a support plan. If a large number of visitors are expected (Heavy Traffic)
Final test
Open the website before real time to test on the real system
Step 7: Maintenance(Maintenance)
Good website design Especially for e-commerce websites, which constantly change information. It is necessary to consider how to maintain a website from the design stage. Whether it's a care team Origin of content Data checking and editing process Including methods for modifying data. Nowadays, organizations often have website administrators. Responsible for overseeing and supervising the operation of the website But there are data owners from different parts of the organization who enter data through the Content Management System. The duties of the organization's website maintenance team may include
Data updates
Procurement and management of information from various sources In the organization
Building good relationships with information providers both Online and Offline
Periodic testing and quality assurance
Website statistics and performance reporting
Taking care of marketing and Search Engines
Training and development
Customer Service and Customer Relations Support
Interacting with website visitors, whether it be Webboard, Forum or e-mail
Some of this may require hiring a team of consultants and website developers to take care of the following:
Development of new content and functions
Ongoing counseling Both in the industry Opportunities in e-business or Best Practice
Correcting wrong parts (Bugs)
Software and hardware improvements
Step 8: Evaluation (Review and Evaluation)
Evaluating website performance is becoming more important. This is because the organization wants to measure investment results (ROI) to provide information for decision-making according to the business plan. and future budget planning One popular type of website evaluation is called a website evaluation. “Web Analytic” There are many types of tools used to measure results. Most use the following measurement index:
Number of hits
Number of page impressions
Number of unique users
Number of users session
Average user session length
Top paths through site
Top entry and exit pages
Top referring sites
Geographic usage
Number of sages leads or prospects
Search engine positioning
However, the measurement of specific information in marketing Should consult an expert Due to the measurement of marketing information May have to consult a strategy consultant To be designed to be in the development of the website from the initial stage Consistent with the strategy needs To be designed to be in the development of the website from the beginning Consistent with the needs & lt;/p & gt;
& lt; p & gt; & lt; strong & gt; ending & lt; br /& gt;
& LT;/Strong & GT; From the steps of creating the above 8 -step website, it can be seen that doing business on the foundation of Ebissenes is necessary to understand the behavior of the internet customers. And these behaviors are still changing all the time It will soon be expected that most population can access the internet. The user internet users are almost doubled every year. Website customers have experience in using and trading through the internet. Most people may spend more than 5 hours on the internet per week. If so, your company has a branch on the virtual world (Virtual Cyber World) may play an important role in your business, no less than the real office on the real world. & LT;/P>
Information from e-commerce magazine