Nowadays, technology is changing rapidly in what is known as the digital era. The same is true for marketing systems. As a result of technology, the marketing system has changed as well. Electronic commerce is continuously growing. This causes marketing to adapt in time. with the trading system The purpose of this article is to present a concept called electronic marketing.
Nowadays, technology is changing rapidly in what is known as the digital era. The same is true for marketing systems. As a result of technology, the marketing system has changed as well. Electronic commerce is continuously growing. This causes marketing to adapt in time. with the trading system The purpose of this article is to present a concept called electronic marketing.
Electronic marketing (Electronic Marketing)
Nowadays, technology is changing rapidly in what is known as the digital era. The same is true for marketing systems. As a result of technology, the marketing system has changed as well. Electronic commerce is continuously growing. This causes marketing to adapt in time. with the trading system This article aims to present the concept of electronic marketing called Electronic Marketing or E-Marketing so that readers can understand the differences between traditional marketing (Traditional Marketing) and electronic marketing in terms of concepts, customers, products and services & ;nbsp; and important marketing strategies
Definition of electronic marketing
Electronic marketing means Conducting marketing activities using electronic tools such as computers as tools for conducting marketing activities with target groups. It is an activity that is a 2-way communication and an activity that allows marketers to contact consumers all over the world and at all times.
Characteristics of electronic commerce
1. The market is a specific market (Niche Market). Customers come to the website with a purpose. will buy the product that he wants, for example, a person who wants to buy shoes will come to see a website that sells shoes
2. It is behavioral market segmentation (Behavioral Segmentation). Customer grouping is based on Interested in the value that customers give to the product? any one service and lifestyle of customers which these factors determine Customer behavior
3. It is one-to-one marketing (Personalize Marketing / P - Marketing) Customers can determine the format of products and services according to their needs, which may be different from others.
4. Customers spread all over the world. Because the internet system can be accessed in every area around the world. Make the market vast
5. Do business anytime. Sellers can open their store 365 days 24 hours a day with fixed standards. which feature This has an advantage over traditional trade. The personnel need rest. If selling 24 hours a day, it takes 2 -3 salespeople.
6. Information about products and services is an important factor in consumer purchasing decisions. Because consumers will know and have knowledge of products (Product Knowledge) From the information on the computer screen He doesn't have a salesperson to advise him
7. Online business is a hybrid marketing activity. On the website, advertising, sales, payments and other activities that causes the buying and selling of goods together on the website
8. It is a 2-way communication Buyers and sellers can interact instantly
9. It is a low cost business operation. because it uses a small number of personnel Marketing communications are fast and easy to change. Which if it is traditional marketing, creating a catalog Or the advertising piece will take a long time. and use a high budget But in the electronic system, sellers can make them quickly and cheaply. In addition, this type of business does not require expensive fixed assets such as a workplace and office equipment. Because dealing with customers only on a computer screen
10. Some products will be delivered to customers in a short period of time, such as music downloads. or computer program
Main tools in electronic marketing
1. World Wide Web (www) is the creation of a website for marketing purposes such as to sell products To publicize the company
2. E-mail or electronic mail which is used as a tool for sending information to customers. or the person you meet with
3. Mailing list is a group of people who are interested in the same topic. In marketing, it is considered a very important tool. Because it is the target market group Because each group will consist of people who are interested in the same topic.
4. Web board (Web board) is a message board that allows people to present their ideas or talk with each other. In marketing, web boards can be used as a place to create buzz. This will make people know or know about the matter that we want to communicate, which is considered a type of media (Medium) for public relations.